I need to start off with the fact that Memorial Day and Veteran’s Day are not the same. Memorial Day is to remember those who passed away while serving our country. Veteran’s Day is for all who have served.
It is probably not that serious in the grand scheme of things, but for some reason, I find great annoyance when I see people’s posts, especially a business, that seems to lump the two together.
I will also add, my husband served, as well as my father and several other family members. It s probably what makes me more aware of the way people seem to confuse the two days, but I think it would slightly bug me even if I had no connection to the military.
As a business owner and someone who works in marketing, I always feel weird about posting about certain holidays, and Memorial Day is one of them. I am an overthinker, so that doesn’t help my cringe.
I feel some type of way about posting sales for a holiday that is meant to honor the dead, but I am not immune to engaging in a sale or enjoying the day off (though my current job does not believe in taking off for Memorial Day). I try to acknowledge the day for what it is, but as a black business owner operating during an overly sensitive time period, I get wary that a potential customer will look at my business as “too political.”
Even crazier, I get worried that my “patriotic” post will attract extreme right-leaning followers who will then be offended when I make a reference to being a “black woman-owned business.” While I don’t care if my customers’ political views align with mine, I just don’t want it to be an issue when they engage with me and my business.
With all of the crazy that runs through my mind, I do choose to at least post about it. A few years ago, a friend of mine from college was killed while serving. Only months before, he had messaged me that he was finally going to get out of the military. I found out he was killed through Facebook. He had served for as long as I had known him, but to think he was ready to get out and finally start a new chapter in his life…
…it makes it that much more important that I acknowledge Memorial Day for what it is. A remembrance of those who made the ultimate sacrifice.


